When in doubt, you can always just do this:
Once you pick a name, avoid the name-changing fidgets and be wary of using the names of real, living people. I like the idea of using Ikea product names.
Myths and legends, like American rockets (Apollo, Mercury etc.).Animals (like Apple who have used Jaguar, Leopard, Panther etc for OS X versions).Here are some other interesting sources of names: However, their stockholders were unconvinced, Brexit unfortunately got in the way, and the European antitrust chief blew the deal to shreds.īrilliantly ironic, isn't it? Great sources for project names Amusingly, Project Rocky illustrates the battle the German and UK stock exchange bosses went through to push a $30 billion merger. One example from Reuters' hilarious list of popular M&A project names is 'Project Rocky'. Yes, even banks have their fun with deal names, particularly when it comes to mergers and acquisitions. There’s an interesting list of US codenames online here. In contrast, after a period of automation, American code names since 1989 have been designed for PR value as much as obscurity – Desert Shield and Just Cause, for example. Personally, I like to imagine that it’s actually an elderly civil servant who spends his days setting crossword puzzles until he’s called on for a random name.
#CAT NINJA PROJECT REFRESH MOD#
Apparently there’s a computer in the MOD building in Whitehall that spits out random names. For example, Operation Herrick (Afghanistan) and Operation Granby (Gulf War I) sound more like Monty Python names than operations of war. The most common use of code names is for military operations. Moonshot – documenting and improving our sales process.Mini-Ninja – refactoring our HubSpot landing pages, emails and calls-to-action.
#CAT NINJA PROJECT REFRESH HOW TO#
My colleagues also have some good advice on powerful team names and how to choose a great product or company name.)Įven with small, internal projects a good name can be a useful tool. (Read how I picked Articulate as a name for an example. I have always found Igor’s Naming Guide to be very helpful guidance for coming up with good product and company names. There are many routes to choosing good project names, for example:
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